Maury McIntyre
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Maury McIntyre was the marketing director for several Disney Online games, including Toontown Online. He led the acquisition and retention marketing for Disney Online subscription game products. [Alongside developing] annual marketing plans, and drove game content and website development. Spearheaded Disney expansion of virtual world programs and multiplayer online game.[1]
His achievements included:
- Grew operating income for Disney Online subscription game products 211%.
- Generated 52% increase in site traffic through Toontown TV creative and national advertising campaign.
- Improved retention rates by 29% through community and retention strategies.